Ross Raymond
- Role
- Sr Vice President-sales & Marketing at Lifetime Brands
- Location
- Rye, NY, US
- LinkedIn followers
- 500 followers
About Ross Raymond
SALES MANAGEMENT EXECUTIVE I have over 15 years of success in Sales Management…
Experience
Sr Vice President-sales & Marketing
Jan 2009 — Present
Recruited to manage sales and marketing function, as well as product development and introduction for branded products within online and brick and mortar environments. P&L accountability for developing and executing business plan to achieve goals in North America, Canada, and international markets. Accountable for marketing products to retailers such as Walmart, Amazon, Target, Wayfair, Kohl\'s, Bed, Bath & Beyond, Walgreens, Kroger, Meijer, Wegmans, Pier 1 and Aldi. Focus the marketing team on developing strategic and relevant approach regarding product mix. Direct sales team of 14 in maximizing business with current customers. Charged with opening new distribution channels. Manage 7 Product Experts and 2 Planners. Direct new product development relevant to U.S. consumers. Collaborate with internal and external teams to identify trends and consumer preferences to create highly sought-after new product ranges.* Focused on.com channel of business and on-target to grow Amazon by 40% in 2017 * Opened Walgreens account and grew business from $0 to $4.5M * Increased sales 20%+ with multiple key partners in 2016 * Introduced 2 new brands and product lines in 2014 that have increased total sales by $10M
Skills
- Business Development
- Trend Analysis
- Product Development
- Merchandising
- Market Planning
- Swot Analysis
- Expense Control
- B2b Sales
- Assortment
- E-Commerce
- Trend Forecasting
- Negotiation
- Trade Shows
- Market Research
- Sales
- Channel Acquisition & Development
- Pricing
- Negotiations
- Business Relationship Management
- Retail
- P&L Management
- New Business Development
- Consumer Products
- Domestic & International Market Development
- Product Licensing
- New Product Introduction
- Presentations
- Product Management
- Management
- Social Media
- Organizational Assessment and Design
- Wholesale
- Marketing
- Marketing Strategy
- Sales Management
- Brand Development
- Cpfr
- Customer Insight
- Prospecting & Key Account Acquisition
- Competitive Analysis
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.