Ross Berman
- Role
- Crm Manager - Casino at BetMGM
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Ross Berman
Marketing professional with a focus on CRM and digital marketing.
Experience
Crm Manager - Casino
Jan 2021 — Present
Utilize best-in-class CRM tools to analyze customer behavior and deliver actionable insights. • Create and execute data-driven, targeted marketing campaigns to drive positive customer behavior. • Utilize Optimove to provide analysis on player segments and target campaigns accordingly for maximum impact. • Build, and constantly improve, customer communications with Sitecore and Exact Target. • Responsible for CRM budget, maximizing value from all spend and ensuring budgetary guidelines are met.
Skills
- Microsoft Office
- Public Speaking
- Digital Media
- Research
- Advertising
- Microsoft Excel
- Search Engine Optimization (SEO)
- Google Analytics
- Social Networking
- Adobe Photoshop
- Account Management
- Business Objects
- Blogging
- Event Planning
- Editing
- Merchandising
- Powerpoint
- Teamwork
- Oracle E-Business Suite
- Lotus Notes
- Writing
- Adobe Illustrator
- Microsoft Word
- Social Media Marketing
- Marketing Communications
- Photoshop
- Customer Relations
- Social Media
- Client Relations
- Html
- Adobe Creative Suite
- Marketing
- Sales
- Wordpress
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