Ross Paton
Data Science Manager @Creative Realities, Inc
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WORK HISTORY
Data Science Manager @Creative Realities, Inc
Toronto, ON, CA
I lead a team of data professionals, leveraging advanced statistical modeling, machine learning, and causal marketing techniques to uncover actionable insights that drive growth and customer engagement. Our work bridges data and strategy, enabling smarter decisions and more effective campaigns. With our expertise in analyzing and understanding consumer behavior, we deliver impactful, data-driven solutions for our partner\'s success.
EDUCATION
McGill University
BSc, Chemistry
Carleton University
BCSc, Computer Science
Georgia Institute of Technology
Master’s Degree, Computer Science
SKILLS
ABOUT ROSS PATON
My 15+ years in leading and growing the data science teams at CDM and SCI/taq has enabled me to build a strong skill-set for analyzing data, deriving actionable insights, and presenting information to key stakeholders.I have had a key role in expanding the capabilities of the data team at CDM with a focus on causal marketing analysis, and I was responsible for growing the data team from its inception at SCI/taq to where they are recognized as leaders in automotive intelligence.• Strong skills in data analysis and presentation using Python, SQL, R, Tableau, Power BI, and Excel • Experience in natural language processing, machine learning theory and implementation, statistical data analysis, and causal marketing analysis• Analysis and presentation of data for clients (e.g. Suncor, North Caroline Educational Lottery, General Motors, Acxiom, Scotiabank, Royal Bank of Canada) to help improve business methods • Involved in development of systems and processes for collection, storage, managing, and monitoring of data• Responsible for developing reporting and analysis methods and KPIs for usage by both internal and external clients, and presenting those results to both technical and non-technical audiences.• Experience in managing and coordinating projects across multiple locations and time zones• Experience in managing people and projects in both Agile and traditional software development life cycles
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