Ross Misher
CEO @Brand Central
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WORK HISTORY
CEO @Brand Central
Los Angeles, CA, US
Ross Misher is the founder and CEO of Brand Central LLC, a premier global brand consultancy headquartered in Los Angeles. Under his leadership, the agency has earned recognition as a top 10 licensing agency for 14 consecutive years, as awarded by License Global Magazine. As CEO, Misher drives the company’s strategic vision, new business development, sales and marketing initiatives, and client management.Brand Central LLC delivers comprehensive business solutions in brand extensions, brand creation, and manufacturer representation to some of the world’s most iconic brands. Its prestigious clientele includes the Kraft Heinz portfolio (Heinz, Oscar Mayer, Kool-Aid, etc.), the Mars Wrigley portfolio (M&M’s, Skittles, Starbursts, Twix, Snickers, etc.), Tapatio Hot Sauce, J.M. Smucker Co.(Smuckers, Jif, Milkbone, Café Bustelo, etc.), Domino’s Pizza, and many others. Over the past 24 years, Brand Central has signed more than licensees and currently manages a diverse portfolio of over 250 licensees, generating billions in retail sales for its clients.The agency has been honored with numerous industry accolades, including Best Food and Beverage Program of the Year (2024), Best Publishing Program of the Year (2020), Best Corporate Program of the Year (2018), and Best Digital Program of the Year (2016) by Licensing International. Misher himself has been recognized as one of License! magazine’s “40 Leaders of Tomorrow” in the licensing industry. A respected figure within the industry, he remains an active member of LIMA, the Licensing Industry Merchandisers\' Association, where he has served on the West Coast board and frequently speaks at prominent industry events and panels.With a remarkable legacy of innovation and industry leadership, Misher continues to shape the future of global brand strategy and licensing.
EDUCATION
The George Washington University
Bachelor of Arts (B.A.), Political Communications
SKILLS
ABOUT ROSS MISHER
As the founder and CEO of Brand Central LLC, I have been leading a premiere global brand consultancy for over 24 years. Our agency has been recognized as one of the top 10 licensing agencies for 14 consecutive years by License Global Magazine. I oversee strategy, new business development, sales and marketing, and client management for some of the world\'s most recognized brands, including Kraft Heinz, Mars Wrigley, Tapatio Hot Sauce, Domino\'s, Bimbo Bakeries and J.M Smucker Co.In addition to consumer products, I have a strong background in building and managing e-commerce platforms, having served as the GM of Business Development at WeddingChannel.com, where I built ecommerce platforms in association with American Express, Zales, Federated Department Stores, and other national retailers. The company was sold to knot.com for $80MM in 2006. I also have experience in online advertising, having been a founding member of AdExchange.com, the leading Internet-based technology platform that allowed buyers and sellers of advertising to communicate and conduct transactions in real-time.
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