Ross McAlpine
Digital Strategy I Marketing | Lead Generation
- Role
- Senior Director, Furnished Marketing at AVE by Korman Communities
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Ross McAlpine
Results-oriented marketing leader with over 15 years of experience in digital marketing, CRM, and lead generation within the hospitality industry. Proven expertise in scaling online growth, leveraging marketing technology, and driving guest engagement across channels. Recognized for fostering high-performing teams and delivering measurable business results.
Experience
Senior Director, Furnished Marketing
May 2025 — Present · Philadelphia, PA, US
I lead the marketing strategy for AVE\'s furnished apartment communities nationwide. My focus is to drive our digital strategy, creating awareness and driving conversion for our flexible-stay furnished apartments. This includes our paid media strategy, CRM and guest journey optimization, lead generation and third-party distribution partner strategy.
Education
University of Strathclyde
BA with Honours, Strathclyde Business School, Marketing and Business Law
2001 — 2005
Skills
- Revenue
- Tourism
- Business Development
- Strategy
- E-Commerce
- Digital Marketing
- Event Management
- Digital Strategy
- Copywriting
- Web Design
- Hospitality
- Google Analytics
- Brand Management
- Marketing Strategy
- Search Engine Optimization (SEO)
- Marketing
- Joomla
- Marketing Communications
- Adobe Target
- SEO
- Hospitality Industry
- Opening Hotels
- Management
- Public Relations
- Online Advertising
- Web Analytics
- Ppc
- Negotiation
- Email Marketing
- Web Marketing
- Project Management
- Online Marketing
- Hotel Management
- Hotels
- Webtrends Analytics
- Account Management
- Revenue Analysis
- Sem
- Adobe Analytics (Omniture/Site Catalyst)
- Social Media Marketing
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