Ross M. G.

About Ross M. G.

I specialize in product management, enterprise architecture, strategy, and growth…

Experience

1. Gtm & Product, Solutions

   Typeface

   Oct 2023 — Present · Palo Alto, CA, US

   Founding member.Bringing a new product to market in an unfamiliar space comes with challenges across the company. My focus is on spotting gaps, shaping direction, and making sure what we build is actually used and valued by customers.From Problem to Solution to Real Impact: I find critical issues in how customers work, turn those into clear product improvements, lead efforts to build and launch them, and make sure they drive real results.Turning Customer Problems Into Business Wins-Helping Customers Use AI in Their Ad WorkflowsCustomers struggled to fit AI-generated content into their ad process. I recognized this issue, got buy-in from leadership and engineering, and led the push to create a flexible layout tool. The result-A $1M+ long-term deal-$2M in new business, with $200K booked in the first quarter after launch-Fixing AI Text Quality for Brand UseMany customers held back from using AI-generated text because the results didn’t match their brand voice. I worked directly with them to improve outputs, identified deeper issues, and got the right teams to focus on building a custom fine-tuned model. The impact-$750K long-term deal-$1.5M in new business, with $300K in immediate revenue-Improving Customer Onboarding and RetentionBuilt tools to track how customers use the product, helping us understand what works and what doesn’t.Led improvements to onboarding, getting 20+ people across teams involved, leading to a 5X increase in Weekly Active Users (WAU) over six months.

Education

• San Diego State University

  Bachelor of Science - BS, Marketing

• California State University Channel Islands

  BS-Business Administration, Marketing & Finance

  2006 — 2008

• San Luis Obispo High School

  Diploma, Economics

  1998 — 2002