Ross Klepetko
Lead - Mac & Cheese Sales Strategy @Kraft Heinz
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WORK HISTORY
Lead - Mac & Cheese Sales Strategy @Kraft Heinz
Chicago, IL, US
Lead sales strategy for the $2B Mac & Cheese business, representing the Sales function in cross-functional forecasting efforts and contributing to the Future of Forecasting Pod. Standardize training materials to support nationwide change management and partner with commercial teams to strengthen operational execution. Manage one direct report and drive alignment across functions to improve forecasting inputs and execution consistency.
EDUCATION
St. Lawrence University
Bachelor of Science, Geology and Environmental Studies
Vanderbilt University Owen Graduate School of Management
Master of Business Administration - MBA
SKILLS
ABOUT ROSS KLEPETKO
Operations-focused leader in the CPG industry with experience translating strategy into execution through forecasting, process improvement, and cross-functional alignment.I help CPG organizations turn strategy into execution. My experience includes sales strategy, forecasting inputs, commercialization, and process improvement for major Kraft Heinz brands, including leading strategy for the $2B Mac & Cheese business. My work has delivered measurable results such as $6M in incremental revenue, a 131 percent revenue increase from channel expansion, an 11 percent rise in buy rate, and $3.2M in incremental profit.Before moving into CPG, I led operations and program improvements in mission-driven organizations, driving a 20 percent program expansion, 97 percent participant retention, a 40 percent increase in fundraising revenue, and new digital communication systems including a Student Information System and targeted segmentation tools. I also developed consumer insights frameworks at Bayer through media optimization, consumer journey mapping, and CLV modeling.My strengths include data-informed decision-making, process optimization, and cross-functional execution, and I am focused on operations, planning, and process improvement roles within the CPG and food industry.
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