Ross Williams
Digital Pr Outreach Executive @Search Intelligence Ltd
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WORK HISTORY
Digital Pr Outreach Executive @Search Intelligence Ltd
Being a PR professional in a fast-paced, rapidly expanding agency, I take full ownership of securing high-value backlinks for clients through strategically placed media coverage. I specialise in outreach, where I am responsible for driving results by curating tailored, industry-specific media lists, distributing timely and compelling releases, and achieving high-profile placements in outlets such as Yahoo, MSN and Forbes.My responsibilities include: researching and maintaining up-to-date media lists, collaborating with PR Executives to craft releases that maximise coverage, re-angling stories to align with current affairs or additional opportunities, tracking media coverage, and following up to ensure all link-building objectives are achieved. I also maintain strong journalist relationships, providing relevant content and responding promptly to enquiries. I proactively suggest story angles and opportunities, shaping future releases to consistently deliver impact and measurable results.Skills & Behaviours- Drive high-impact media coverage and backlink acquisition through strategic outreach- Research and analyse past placements to inform future campaigns- Take full ownership of coverage, ensuring links and placements meet client objectives- Re-angle content to capitalise on current events or additional opportunities- Communicate confidently and authoritatively with journalists and internal teams- Adapt quickly to changing priorities, managing multiple campaigns simultaneously- Maintain a proactive, solutions-focused approach to maximise media opportunities
EDUCATION
University of Lincoln
Media Production
SKILLS
ABOUT ROSS WILLIAMS
Creative project manager with over 10 years of experience in coordinating campaigns and…
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