Ross Bissell

Head of Channel Trading @British Gas

Windsor, CA

Responsible for optimising trading activities across digital, contact centre, and face-to-face (Field Engineers) channels. My role focuses on maximising commercial outcomes by collaborating with planning, portfolio, and marketing teams to set budgets and targets, and working closely with channel managers to ensure optimal performance throughout the sales funnel.Key Responsibilities as follows:*Leading trading performance for our protection/installs & upgrades business across all channels, ensuring sales targets and KPIs are met.*Setting and adjusting budgets and targets in line with market trends and performance data.*Driving weekly performance optimisation, improving conversion rates, reducing costs, and enhancing customer acquisition.*Reporting on channel performance to senior leadership, providing actionable insights and recommendations.*Coordinating growth strategies, launching new initiatives, and implementing process improvements.