Ross Allan

Programmatic Lead @PMG

I\'m currently working at PMG (formerly RocketMill), where I’m working with BNY, the world\'s largest custodian bank and securities services company, Creed Fragrances, Nielsen & RAJA. I\'m currently working at PMG (formerly RocketMill), where I’m working with BNY, the world\'s largest custodian bank and securities services company, Creed Fragrances, Nielsen & RAJAPACK. I also have experience working DSP side having worked at the Trade Desk, giving me unique insight into platforms utilised for buying programmatic media.Working with BNY I currently plan paid media campaigns in trade publications in the UK, USA, Italy, Spain, Switzerland, Portugal, Hong Kong and Singapore. I\'m currently working with BNY to plan campaigns on behalf of their Investment Management, Markets (Liquidity, Margin, Buy Side Trading, Global Markets Trading, Prime Services), Data & Analytics, Corporate Trust and Pershing teams. I am also supporting with corporate branding campaigns.With Nielsen I manage programmatic advertising, as well as partnerships with industry publishers to promote their solutions and drive visibility of their insight reports. These partnerships consist of dedicated email & newsletter advertising, display ads and sponsored content. Campaigns are focused in the US, the UK, Europe, and APAC. I manage Audio, Content, CTV, Display, Email & YouTube campaigns across multiple markets. I’m especially interested in campaign measurement and have helped clients develop measurement strategies that provide actionable, meaningful insights that inform optimisations to improve paid media campaigns efficiency and impact.