Rosi Garcia

About Rosi Garcia

At Arena by PTC, we\'ve bolstered our go-to-market strategies through collaborative efforts, creating value propositions that resonate with our target markets. Our team has successfully launched a customer advocacy program, which has been instrumental in generating two high-impact success stories monthly, significantly enhancing our sales pipeline.With a steadfast commitment to customer success and a keen eye for market trends, we focus on producing content that empowers our clients and elevates their experience with Arena\'s PLM and QMS solutions. Leveraging insights from our market research, we ensure that every product narrative is compelling and aligned with the evolving needs of the high-tech and medical device industries we serve.

Experience

1. Product & Customer Marketing Specialist

   Arena by PTC

   Jan 2023 — Present

   Developed and Executed Go-to-Market Strategies: Collaborated with cross-functional teams to craft compelling value propositions, messaging, and adoption strategies tailored to target markets-Market Research and Insights: Acquired deep knowledge of target markets, buyer personas, and competitors through primary and secondary research, continuously surfacing customer insights and market trends to refine product positioning-Customer Advocacy and Success: Launched a customer advocacy and referral program and produced high-impact success stories, case studies, and webinars, leading to two published success stories per month and increased pipeline-Content Creation: Created and managed a variety of marketing materials, including sales documentation, product videos, data sheets, and white papers, effectively communicating product benefits to prospective and existing customers-Competitive Intelligence and Analysis: Managed the Crayon competitive intelligence platform, providing analytics that optimized sales strategies and directly contributed to 42.63% in Influenced Revenue-Customer Engagement: Partnered with customer success teams to drive user engagement post-launch, ensuring customers fully leverage the product\'s capabilities-Product Messaging and Positioning: Acted as the voice of the customer, aligning product messaging with market demand and collaborating with product management to ensure the product roadmap supported strategic goals-Data-driven Decision-making: Conducted in-depth win/loss and churn interviews, analyzed data to uncover key trends, and developed actionable recommendations to enhance product offerings and customer satisfaction.

Education

• Columbia College Chicago

  Bachelor of Arts (BA), Fashion/Apparel Design

Skills

• Saas
• Business Development
• Solution Selling
• Operations Management
• Enterprise Software
• Team Player with Strong Commitment to ‘Making Things Better’
• Netsuite
• Proactive, Flexible, and Detail Oriented
• Crm
• Ability to Multitask and Excellent Interpersonal Skills
• Microsoft Office
• Lead Generation
• Fluency in English and Spanish—Ability to Read, Write, and Translate
• Customer Service Management
• Marketing Strategy
• Consultative Selling
• Cloud-Based
• Cad
• Install Base
• Salesforce
• Pattern Making
• Strong Analytical Skills and Problem Solving Attitude
• Adobe Creative Suite
• Management
• Strong Oral and Written Communication Communication
• Strong Business Acumen and Strategic Thinking
• Private Cloud
• Spin Selling