Rosie Zepeda

Public Information Officer @Gavilan College

Gilroy, CA, US

Under the direction of the President design, plan, develop, initiate, implement, execute, oversee, and maintain public information programs for Gavilan College, a federally-designated Hispanic Serving Institution, including marketing, marketing research, media relations, advertising, student recruitment, websites, social media, emergency communications, and campus public and community relations. Serve on committees and advisory boards and represent the District as appropriate. Communicate with community groups, local high schools, and Latinx leaders to develop relationships and outreach strategies. Make recommendations and provide advice to management, particularly in shaping Gavilan’s presence in the Hispanic/Latinx community. Supervise classified staff as well as prepare, monitor, and manage budgets and reports.• Develop, implement, and execute public relations, marketing, marketing research, and advertisingplans in compliance with established timelines, deadlines, and standards for district identity, accuracy,and quality; initiate, develop, manage, and execute comprehensive, effective marketing, advertising, andpublic relations.• Develop, plan, approve, and oversee the distribution and flow of accurate campus information,promotions, and news to internal and external contacts, events, agencies, and news media. Representthe campus or District at events and serve as spokesperson when appropriate. Develop and maintaineffective working relationships with community groups and representatives of the news media.Determine information to be developed/released in consultation with administrative officials. Develop cost analyses for public relations projects.• Research, design, write, print, produce, and disseminate a wide range of promotional and informationalmaterials utilizing strategies to best reach the Hispanic/Latinx community. Oversee the flow of campusinformation to internal and external media, including campus publications and the college’s website.

Santa Clara University

Bachelor of Arts - BA, Communication and Media Studies

Herbert Lehman College

Master's, Education