Rosie Mastrandrea

About Rosie Mastrandrea

As a business and coaching-based leader at Microsoft, I bring an open mindset to complex problems, moving the business forward by creating strategic frameworks to make sense of the ambiguous, bringing people together to harness the creativity and skills of diverse groups of people, and creating operational structures to execute for impact. My coaching mindset grounds me in empowering people to learn and grow, bringing empathy and humanity to the workplace. This mindset extends to how I approach our customers by knowing them, putting them at the center of our work, and making them more effective in their lives.What I\'ve learned in hundreds of hours of coaching people in the corporate environment is that we put up artificial boundaries around ourselves and make assumptions about what\'s possible. Listening deeply, holding space for people\'s thoughts and emotions, expanding people\'s thinking, challenging assumptions, and reflecting uncomfortable truths are all part of bringing my coaching skills to work, and how I show my relentless commitment to empowering people. I channel my energy and creativity into solving big problems, being an inspiring leader and increasing impact to customers and the bottom line. My strengths include bringing new ideas, creating connections, focusing on people growth and business growth, leading through change, instilling calm and empathy.

Experience

1. Senior Director, Healthcare Audience Marketing

   Microsoft

   Nov 2024 — Present

   Lead Healthcare audience marketing including cross-company thought leadership, marketing programs to drive awareness & consideration, customer advocacy, and go-to-market business strategy for each of the four verticals: Provider, Payor, Pharma, MedTech.Lead team to partner closely with global sales and partner teams to bring go-to-market strategies to life to drive sales and meet revenue, acquisition, and usage goals.Developed and activate cross-Microsoft thought leadership narrative to create red thread in storytelling across commercial offerings, research projects & outcomes, and for good initiatives like AI for Good and the Rural Healthcare Initiative. Lead team to activate marketing programs and strategies through channels such as blogs, web, social, podcasts, events, and speeches. Lead customer advocacy program, developing tiered strategy focused on developing relationships with customers and partnering on co-marketing opportunities to create a scaled approach and reach broader audiences with impactful customer stories of business outcomes and social impact.

Education

• Pepperdine University

  BS, Business

• The University of Chicago Booth School of Business

  Master of Business Administration (M.B.A.), International Business, Finance, Strategy

Skills

• Program Management
• Demand Generation
• Product Management
• Analytics
• Product Marketing
• Go-to-Market Strategy
• Competitive Analysis
• Customer Insight
• Marketing Communications
• Strategy
• E-Commerce
• Cross-Functional Team Leadership
• Enterprise Software
• Marketing Strategy
• Marketing
• Coaching & Mentoring
• Business Development
• Segmentation
• Management
• Strategic Partnerships