Roshnna Panabaka

About Roshnna Panabaka

A passionate Digital Marketing Specialist with nearly 3 years of experience in digital marketing and marketing operations. Skilled in creating impactful strategies to drive brand visibility, engagement, and measurable results.Here\'s a snapshot of what I bring to the table:SEO Expertise: Proficient in keyword research, on-page optimization, meta tags creation, and link-building. My goal is always to ensure that content is optimized to rank and convert effectively.Social Media Strategist: Skilled in content planning, cross-platform posting, and campaign execution. I manage brand presence across Facebook, LinkedIn, Twitter, and Instagram, leveraging tools like Hootsuite and Bitly for tracking and analytics.Analytics and Reporting: I take an insights-driven approach, regularly auditing campaigns and creating performance reports using Google Analytics. This process allows me to fine-tune strategies to meet KPIs and drive continuous improvement.Tools and Tech Savvy: I work confidently with a suite of tools such as SEMrush, Ahrefs, Ocoya, Canva, and VidIQ, ensuring that campaigns are supported by top analytics and creative platforms.Email Marketing & Content Creation: Experienced in crafting email campaigns, designing engaging email templates, and conducting A/B testing to optimize performance. I also have a strong grasp of content creation, from blog posts to social media graphics.I am passionate about leveraging my skills to create meaningful digital experiences and grow brands in the medical and educational sectors. If you’re looking for a digital marketer who is dedicated to driving results and adapting to the ever-changing landscape of digital marketing, let’s connect!

Experience

1. Digital Marketing Manager

   Lynxtech Group

   Jul 2025 — Present

Education

• Geethanjali Institute of Science and Technology

  Bachelor of Technology - BTech, Electronics and Communications Engineering