Roshni Patel
University of Iowa Tippie College of Business Student | BBA Marketing | BBA Business Analytics & Information Systems
- Role
- Marketing Strategist at NASCAR
- Location
- Iowa City, IA, US
- LinkedIn followers
- 500 followers
About Roshni Patel
I am currently pursuing a degree in both Marketing and Business Analytics within the Tippie College of Business, as well as minoring in Communications. Throughout my coursework, I have developed strong analytical and problem solving skills, as well as effective communication and public speaking strategies. I am a hard working and dedicated student that is always excited to expand my horizons and work within a team.I am highly motivated to gain a strong understanding of marketing research, strategy, and data analysis. I am currently seeking an internship to apply and expand my knowledge within the marketing and analytics industries.
Experience
Marketing Strategist
May 2024 — Present · Newton, IA, US
As part of my practicum project at the University of Iowa, I collaborated on a comprehensive promotional campaign aimed at boosting Gen Z viewership and attendance at the Iowa Speedway NASCAR Cup Series Race. My role involved strategic planning and implementation of various marketing tactics, including social media outreach across platforms like Instagram, Twitter, and TikTok, as well as creative on-air promotions and influencer partnerships. The campaign focused on engaging Gen Z through unique activations, leveraging popular culture, and conducting extensive market research to ensure impactful brand visibility and audience engagement.
Education
University of Iowa
Bachelor of Business Administration - BBA
2021 — 2025
Pleasant Valley High School
High School Diploma
2017 — 2021
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