Roshni Jaiswal
AVP Marketing | Driving Growth & Brand Strategy | B2B & B2C Marketing Expert | Passionate About Digital & Social Media Trends
- Role
- Associate Vice President Marketing at Janitri
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Roshni Jaiswal
Marketing Leader | Brand Strategist | Growth Hacker With 9+ years of experience,…
Experience
Associate Vice President Marketing
May 2023 — Present · Bangalore, IN
At Janitri, I lead 360° marketing strategies that drive both B2B & B2C growth in the health-tech sector —bridging the gap between cutting-edge innovation and real-world adoption. Key Achievements & Impact: Scaled revenue from 0 to lakhs per month in just 30 days through a high-performance marketing strategy Generated 500+ hot leads per month using a multi-channel demand generation approach Built & executed full-funnel marketing strategies to drive conversions & market penetration Launched & positioned new product categories, driving rapid adoption in the healthcare space Developed & optimized LinkedIn, Meta & Google campaigns to increase brand awareness & engagement Integrated data-driven decision-making to improve campaign performance and ROI Strengthened sales-marketing alignment to enhance lead quality and conversion rates D2C & B2B Market Places Marketing!How I Make a Difference: B2B Growth: Leveraged digital marketing, influencer partnerships & thought leadership to scale brand awareness & sales B2C Expansion: Created compelling storytelling, educational campaigns, Market place marketing & engaging content to build trust & adoption Brand Storytelling: Established Janitri as a trusted leader in maternal healthcare through strategic messaging & PR With a passion for marketing that matters, I’m proud to be part of a company that\'s revolutionizing healthcare through technology & innovation.
Education
Guru Ghasidas University
Bachelor's degree, Mass Communication/Media Studies
2012 — 2015
St xavier's high school bilaspur (C.G)
12, Business/Commerce, General
1998 — 2012
MIT World Peace University
PG, Public Relations, Advertising, and Applied Communication
2015 — 2016
Guru Ghasidas University
hons in mass communication, Mass Communication/Media Studies
2012 — 2015
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