Roshni Chopdar
Marketing Coordinator @ ATHLETIFREAK
- Role
- Marketing Coordinator at ATHLETIFREAK
- Location
- Edison, NJ, US
- LinkedIn followers
- 500 followers
About Roshni Chopdar
Hi! I’m Roshni Chopdar, a recent graduate from Rutgers University–New Brunswick with a degree in Information Technology and Informatics and a minor in Business Administration. With a strong foundation in both tech and business, I’m passionate about leveraging data, creativity, and strategy to build meaningful connections between brands and consumers.I’m a Marketing Coordinator at ATHLETIFREAK, where I get to blend my interests in fitness, fashion, and community-driven branding. I was drawn to the brand for its authenticity, bold mission, and strong sense of purpose, and I’m excited to be part of a team that values both innovation and heart.I’m always looking for ways to grow, challenge myself, and make an impact through storytelling, strategy, and content.Feel free to reach out to me at r••••••••@gmail.com.
Experience
Marketing Coordinator
Aug 2025 — Present · Basking Ridge, NJ, US
Lead the planning and execution of integrated marketing campaigns and brand activations, driving measurable engagement across digital, social, and in-person channels- Manage project workflows and team efficiency using Monday.com, building automations to streamline processes and ensure deadlines are consistently met- Curate email campaigns and drafts using Klaviyo, leveraging audience segmentation and performance metrics to optimize open and click-through rates- Analyze e-commerce and email performance metrics in Shopify and Klaviyo to guide marketing strategies and campaign planning- Oversee daily social media operations, producing compelling content and leveraging analytics to boost reach, engagement, and follower growth- Partner with cross-functional teams to launch promotions, events, and collaborations that strengthen brand awareness and align with business objectives- Maintain a consistent brand voice and visual identity across all marketing platforms and creative assets
Education
Rutgers University
Bachelor of Arts - BA, Information Technology and Informatics + Business Administration
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