Roshni Mirani
Senior Associate, Insights @Global Strategy Group
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WORK HISTORY
Senior Associate, Insights @Global Strategy Group
Washington, DC, US
EDUCATION
Wesleyan University
Bachelor of Arts - BA, Major: Psychology, Minor: Education Studies & Dance
DIS - Study Abroad
Bachelor of Arts - BA, Psychology
The Cathedral and John Connon School
ICSE
Haileybury UK
A levels, Maths, Economics, Psychology, Geography
ABOUT ROSHNI MIRANI
A marketing and insights professional with a background in Psychology, passionate about understanding people — what drives their decisions, influences their choices, and how brands can connect with them in meaningful ways. As a professional:From analyzing consumer trends to uncovering cultural moments that shape buying decisions, I bring a data-driven lens to shaping campaigns that connect with consumers. I’ve worked across B2B, consumer, retail, and tech sectors — designing surveys, leading media measurement, and identifying insights that help teams build smarter marketing & social campaigns.Skilled at consumer insights, survey design, data analysis, social listening, audience segmentation, media measurement, influencer identification, competitive messaging, market trends reporting. What I bring:Curiosity, creativity, and a strategic mindset — I thrive at the crossroads of marketing and research, where data meets storytelling to shape how brands connect with people.
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