Roshni Asrani
Driving Organic Growth | Expert in Search Strategies | Analytics & SEO Lead in Accenture
- Role
- Analytics & Seo Lead at Accenture
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Roshni Asrani
Search is evolving. Buyers now discover brands not just on Google, but across AI-driven…
Experience
Analytics & Seo Lead
Jul 2024 — Present
As an SEO Lead, I strategize and execute comprehensive SEO campaigns for a diverse portfolio of 80+ websites, including multilingual platforms across varied industries. I collaborate directly with clients to define clear digital goals and lead a capable team of SEO executives to drive performance, improve visibility, and scale organic growth.Key Responsibilities- Client-Focused Strategy: Act as the primary point of contact for clients, understanding their business objectives and translating them into effective SEO roadmaps- Team Leadership: Mentor and guide junior team members to ensure smooth execution of SEO tasks, technical audits, and on-page/off-page activities- End-to-End SEO Management: Oversee keyword strategy, content optimization and strategy, technical SEO, backlink audit, schema implementation, and performance monitoring- Multilingual SEO Expertise: Work on global websites with multiple language versions, optimizing for local search visibility and international SEO best practices- Data-Driven Insights: Create detailed performance dashboards and competitive analysis reports using GA4, Google Search Console, SEMrush, and other tools- Reporting & Communication: Conduct daily/weekly client calls to share progress, address concerns, and align on KPIs. Present regular reports that highlight wins, opportunities, and next steps- Cross-Tool Integration: Build customized analytics frameworks by combining data from various SEO and analytics platforms for holistic performance measurement- Scalable SEO Operations: Streamline SEO workflows for large-scale projects, ensuring consistency and quality across 80+ websites with varying goals and CMS platforms.
Education
K.J.S.Education Institute Trinity Institute of Management and Research
Master of Business Administration (MBA), Marketing
2014 — 2016
M.C.E.Societys Abeda Inamdar Senior College for Girls, Pune 411001
Bachelor of Commerce (B.Com.), Marketing
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