Roshni Acharya

About Roshni Acharya

Developing, implementing and executing strategic marketing plans• Making decisions on promotional activities and creative concepts• Planning brand markets for media planning• Independently managing marketing operations for the assigned category/set of categories• Determine marketing consumer research objectives, initiate research and integrate findings to product plans• Develop campaign creatives, in line with brand/business requirements• Present campaign ideas• Timely rollout of all ATL and BTL activities• Research, activations and other promotional and PR events for new store openings• Report campaign effectiveness for management review • Co – ordinating with internal and external team for smooth planning and execution of all the marketing related activities

Experience

1. Senior Brand Manager

   NITCO LIMITED

   Dec 2024 — Present · IN

   At Nitco, I lead brand communication and digital marketing initiatives that bridge creative storytelling with strategic business goals. My focus is on enhancing brand presence across digital and offline touchpoints, launching impactful campaigns, and crafting narratives that resonate with both B2B and B2C audiences in the premium surfaces and lifestyle space.

Education

• Principal L N Welingkar Institute of Management Development and Research L. N. Road, Opp. Matunga Gymkhana, Matunga (Central) Mumbai 400 019

  PGDM (MBA), Marketing

  2017 — 2019

• Tolani College of Commerce

  Commerce, Commerce

• Makhanlal Chaturvedi National University

  Master of Arts (M.A.), Communication and Media Studies

  2012 — 2014

• Maharashtra State Board

  High School

  2007

• Mangalore University

  Bachelor’s Degree, Communication and Media Studies

  2009 — 2012