Kelley Roshka
Drive results by empowering people and optimizing processes
- Role
- Business Model Adoption Strategy - Field Transformation Lead at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kelley Roshka
What if…? By asking questions, understanding business priorities, and keeping resources & people (customers & talent) in mind, I naturally create next step possibilities. Whether the desired progress is for a person, team, or business, at the end of our Q&A session, I’m able to draft actionable opportunities that include critical process requirements and consider time savings for key individuals/teams up, across, & downstream of the solution. My bias for progress and scalability fuels proactive solutions that identify gaps and connect existing elements in new ways, while removing duplication/friction. Since my output is only as good as my input, I prefer to solve and create success metrics that directly align to customer/user data, preferences, and feedback. While internal business metrics are valuable, I’ve found that by adopting an outside-in approach everything is simplified. As an SEO consultant, I could have optimized solutions across an almost infinite set of data points. Instead I made decisions that would resonate with my customers’ customer. As search engine algorithms changed to increase relevant results, my clients always did well because we too were prioritizing customer value. While most of my role experience is specific to Marketing, my skill set is more horizontal than vertical – applicable to most roles, functions, maturity stages, and industries. If you’re driving a pilot or project that will empower people / enable their passions and you’d like to accelerate holistic results for a one time or broader project, reach out.
Experience
Business Model Adoption Strategy - Field Transformation Lead
Nov 2021 — Present
Education
University of Arizona
Intermedia/Multimedia and Marketing
Skills
- Management
- Online Advertising
- Digital Strategy
- Consultants
- Analytics
- Monetization
- Business Development
- Digital Marketing
- Yield Management
- Online Lead Generation
- Marketing Strategy
- Web Analytics
- Strategic Partnerships
- Product Management
- Sem
- Distributed Team Management
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