Roshan Shaji
Client Strategy & Campaign Lead | Integrated Marketing | BFSI, FMCG, Tech Brands
- Role
- Senior Client Partner at Xebec Communications Pvt.Ltd.
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Roshan Shaji
I work at the intersection of marketing, content, and execution - helping brands take campaigns from idea to impact.Over the past 4+ years, I’ve worked across BFSI, FMCG, and tech, managing end-to-end campaigns for brands like Mondelez (Oreo), Fastrack, and Tech Mahindra. My experience spans campaign planning, client strategy, production, and cross-functional coordination - essentially making sure great ideas actually get executed well.In my current role, I lead integrated marketing initiatives for BFSI clients, handling everything from daily brand communication to product launches and 360° campaigns. Before this, I’ve worked closely with creative, media, and production teams to deliver campaigns under tight timelines while keeping business objectives in focus.I’ve also had the opportunity to work on freelance projects with brands like Uber, Microsoft, Qualcomm, and Pine Labs — managing execution, budgets, and client relationships across different formats, including digital campaigns, films, and live projects.
Experience
Senior Client Partner
Nov 2025 — Present · Pune City, IN
Education
Whistling Woods International
Bachelor of Business Administration - BBA, Mass Communication/Media Studies
2016 — 2019
M.G.M Senior Secondary School
High School, Business/Commerce, General
2012 — 2016
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