Roshan Nair
Senior Content Marketer @Atlys
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WORK HISTORY
Senior Content Marketer @Atlys
New Delhi, IN
Worked on multiple content initiatives across performance marketing ad copy, Instagram video scripts for influencer marketing, LinkedIn, the company newsletter and informative blogs in the travel niche- Worked on a blog analytics project with the SEO team and drove consistent 10–30% MOM traffic growth, with blogs reaching upto sessions MOM and multiple blogs reaching 8+ minute session durations- Created a detailed PRD and collaborated with engineering to revamp the blog UI - implemented improvements like TOCs, alt text, formatting fixes and better layout for a cleaner, more user-friendly experience, driving a 3x increase in reader retention- Analysed top-performing brands on LinkedIn and came up with a comprehensive execution strategy for Atlys\' LinkedIn page.
EDUCATION
i-to-i TEFL
GA Level 3 TEFL course (120 hour), Teaching English as a Second or Foreign Language/ESL Language Instructor
IIM SKILLS
Content Writing Master Course (CWMC), Content Writing and Marketing
Amity University
Bachelor of Arts, English
HubSpot Academy
Content Marketing, Marketing
Content Repurposing Roadmap Course
Content Distribution & Repurposing
ABOUT ROSHAN NAIR
I work across content marketing, copywriting, SEO, campaigns and performance creatives…
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