Roshan Chauhan

About Roshan Chauhan

Motivated Digital marketing professional with great technical knowledge and management skills. Keen to make a mark in digital marketing industry by significantly increasing business growth by means of efficient digital marketing activities. Result oriented, performance driven digital marketing professional with 15+ years of expertise in Custom tracking through Google Tag Manager and Google Analytics, Adobe Analytics, Adobe Launch, Google Data Studio, SEM, PPC, Web Analytics, Content Marketing, Social Media Marketing and Search Engine Optimization (SEO), Online Reputation Management (ORM), Email Marketing along with brand development and marketing.Expertise in working and managing Digital Marketing projects for International(US, UK, Australia) as well as Indian clients from various industries including E-commerce, Healthcare, Online Gaming, Real Estate, Education etc.Achievements - Have successfully delivered the clients the desired results and promote their brand online with effective internet marketing strategies. Whether it is paid advertising, search engine optimization or social mediamarketing I have been successful in giving the client\'s business a boost in terms of their overall growth.Certifications -1. Google Ads2. Mobile Sites Certified3. Google Analytics4. Adobe Analytics5. Google Tag ManagerHighlights – • Google Analytics 4• Google Data Studio Expert• Google tag manager Expert• Adobe Analytics• Adobe Launch - Next-Generation of Tag Management• AEP - WebSDK• Tealium / Adobe Analytics Expert• Google Ads (PPC) Expert• Knowledge of latest updates in the search engine algorithms• Can generate business from both organic as well as paid results• Have experience of recovering sites from Google penalties• Worked for both international and local clients• Capable to promote business with effective social media marketing techniques• Experienced in Analytics for tracking overall sites performance• Expertise in both Search as well as Display Advertisement• Proactive internet marketer with vast experience

Experience

1. Digital Marketing Manager

   Grazitti Interactive

   Mar 2025 — Present

   Data-driven professional with expertise in digital analytics, A/B testing, and conversion rate optimization (CRO). Skilled in leveraging data insights to enhance digital performance, optimize user experiences, and drive business growth. Proficient in implementing and managing A/B testing frameworks using tools like VWO, Adobe Target and other A/B testing tools. Experienced in setting up tracking systems, analyzing user behavior, and delivering actionable insights using Google Analytics, Adobe Analytics, and other data platforms. Passionate about turning data into strategy, improving digital experiences, and helping businesses make informed decisions through continuous experimentation. Key Skills- Digital Analytics Implementation - A/B Testing & Experimentation - Conversion Rate Optimization - Google Analytics & Adobe Analytics etc- Tag Management Systems (Google Tag Manager, Adobe Launch) etc- Data Visualization & Reporting - Customer Journey Analysis - Experiment Design & Hypothesis Testing

Education

• Himachal Pradesh University

  Graduation

  2006 — 2009

• Punjab Technical University

  Master of Business Administration (MBA), Information Technology

  2011 — 2013

• APTECH

  ACCP, Computer Software Engineering

Skills

• Blog Marketing
• Content Writing
• Google Webmaster Tools
• IT Outsourcing
• Web Analytics
• Amp
• Google Adwords
• Smm
• E-Commerce SEO
• SEO Copywriting
• Article Marketing
• Online Reputation Management
• Blogging
• Software Testing Life Cycle
• Sem
• Mobile Marketing
• Gtm
• Adsense
• Adobe Analytics
• Search Analysis
• Online Advertising
• Dreamweaver
• Google Website Optimizer
• Internet Strategy
• Landing Page Optimization
• Cascading Style Sheets (Css)
• On-Page Optimisation
• Yahoo Search Marketing
• Conversion Optimization
• Bing Ads
• Keyword Research
• Html5
• Web Marketing
• Css
• Google Data Studio
• Social Bookmarking
• Affiliate Marketing
• Social Media Optimization (Smo)
• Google Analytics
• Website Promotion