Rose S. Zaino

About Rose S. Zaino

Rose Zaino champions all aspects of enterprise knowledge and content platform transformation within regulated pharma environments. At BMS, Rose spearheaded the launch of eWizard as SME and platform lead, driving modular governance and workflow redesign that generated over $523K in measurable efficiencies. Her focus is building scalable knowledge ecosystems — metadata, taxonomy, AI-assisted content assembly, and cross-functional governance — that reduce risk, accelerate submission timelines, and improve enterprise reuse. Rose operates at the intersection of platform ownership, regulatory compliance, and business impact.Rose is an award-winning, detail-oriented, and performance-driven Content Management Subject Matter Expert, showcasing expertise in digital transformation, audience engagement, internal communications, and content management. She offers transferable experience in providing content management expertise to support business operations while driving efficiency by evolving content capabilities to enable seamless assembly and distribution of content across channels. She defines operating models to support execution while managing content based on brand and engagement strategy; creates key performance metrics to measure success on initiatives; and implements content management capabilities and key enhancements to facilitate execution of critical initiatives. She executes communication plans to drive content awareness; utilizes a creative-mindset and emotional intelligence to convert consumer expectations into compelling messaging while leveraging comprehensive marketing knowledge to cultivate competitive advantages and differentiated solutions.As an analytical and results-oriented concept-to-completion driver, Rose consistently exceeds expectations; facilitates continuous process improvements; streamlines operations; generates cost optimization; and drives productivity, collaboration, and efficiency while leveraging innovative technologies, systems, and best practices. She has a proven track record in improving customer experience and success by establishing content capabilities, focused on relevancy, timeliness, and quality deliverables. She has facilitated change management through repositioning content and managing operational models regarding navigation and workflow for content management systems, delivering content through end-to-end processes, and driving overall operational efficiency.Skills: Content Development | Business Operations Management | Quality Assurance | Continuous Process Improvements | Costs Optimization

Experience

1. Content Management Sme Platform Sme Content Management Capabilities Sme

   Bristol Myers Squibb

   Jan 2022 — Present

   SUBJECT MATTER EXPERTISE IN CONTENT PLATFORMS, CONTENT STRATEGY, OMNI-CHANNEL CONTENT STRATEGIST | MODULAR CONTENT STRATEGIES | CONTENT AUTOMATION AND ENABLEMENT• Developed and delivered 37 modular assets in five days, reducing 90% production timelines from three months and generating $209K in cost savings.• Subject Matter Expert (SME) responsible for evolving modular content assembly capabilities, enabling content reuse, implementation, and distribution across channels and customers.• Curated an above brand design and component content strategy, driving its implementation, management, and governance.• Worked closely with important stakeholders to establish and establish key performance indicators (KPIs) for measuring the effectiveness and insights of content assembly tools.• Served as a subject matter expert (SME) across the organization, providing support for creating modular content tactics and offering guidance on advancing content capabilities and enhancements within the content ecosystem.• Led cross-functional workshops and governance meetings to align stakeholders, streamline decisions, and drive scalable modular content delivery.• Engaged with senior leadership on significant initiatives, leading efforts to educate, align, and promote the adoption of content management practices.• Reviewed and approved a 600-slide enterprise training deck, ensuring accuracy, alignment with platform standards, and operational readiness.• Evaluated and approved business requirements documents (BRDs), validating scope, requirements clarity, and alignment with enterprise content workflows.• Conducted enterprise content audits within assembly tools, validating metadata, modular standards, and governance compliance.• Provided feedback and challenges to Content Modular Leads, enhancing the quality and effectiveness of content deliverables.• Collaborated with relevant channels to ensure optimization of content across platforms.*Content Management Capabilities Lead

Education

• Rutgers University

  Bachelor of Fine Arts (BFA), Graphic Design and Fine Art

• Montclair State University

  Fine Art and Art History

• DeVry University

  Associate of Applied Science (AAS), Web Graphic Design | UX Design

• School of Visual Arts

  Fine Art and Art History

Skills

• Web Design
• Cascading Style Sheets (Css)
• Graphics
• Microsoft Word
• Mac
• Marketing Communications
• Dreamweaver
• Illustrator
• Financial Services
• Financial Data Charts
• Typography
• Creative Direction
• Corporate Identity
• Creative Problem Solving
• Adobe Illustrator
• Flash
• Direct Mail
• Integrated Marketing
• Pre-Press
• Trafficking
• Process Improvement
• Quarkxpress
• Publishing
• Indesign
• Photography
• Brand Development
• User Experience
• Brochures
• Social Media
• Javascript
• Html 5
• Css
• Logo Design
• Css3
• Page Layout
• Wordpress
• Print Production
• Social Networking
• Publications
• Graphic Design