Rose Rayos
Senior Program Director @Edelman
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WORK HISTORY
Senior Program Director @Edelman
Toronto, ON, CA
EDUCATION
Humber College
Business Administration and Management, General
ABOUT ROSE RAYOS
360° PROJECT MANAGEMENT | CLIENT-CENTRIC OPERATIONSPassionate About Boosting Performance, Delivering Results and Driving Growth.Dynamic project management expert with over 12 years in the agency landscape, adept at steering large-scale marketing and advertising initiatives to success. Proven ability to manage substantial budgets and lead diverse teams in delivering complex projects. Known for optimizing processes, enhancing operational efficiency, and driving revenue growth through strategic and operational adjustments.Committed to achieving measurable results and advancing organizational objectives through effective project execution and meticulous planning.EXPERTISE• Integrated Marketing & Advertising• Strategic & Holistic Planning• Project Lifecycle & Workflow Management• Client & Stakeholder Coordination• Budget & Financial Management• Risk & Change Management• Process Design & Continuous Improvement• Creative Project Management• Cross-Channel Coordination • Resource & Freelance Management• Quality Assurance • Complex Problem Solving• Opportunity IdentificationCHANNELS• Broadcast | Photography• Brand & Design Systems • Website & Mobile Development • Brand Activation | Event Management• Guerilla | Event Sampling• Social Ads | Content | Influencer• Digital Display | OOH | DOOH • In-Store | POS & POP Engagement | Merch• Email | CRM | Direct Mail
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