Rose Palazzolo
Editorial Leader + Storyteller | Translating Audience Behavior into Creative Strategy & Brand Voice
- Role
- Senior Manager, Newsletters at Hearst
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Rose Palazzolo
Accomplished editor, writer, and content strategist with a deep knowledge of newsletter…
Experience
Senior Manager, Newsletters
Jun 2025 — Present
Lead newsletter strategy for flagship lifestyle brands (Cosmopolitan, Good Housekeeping, Delish, House Beautiful, Prevention), reaching millions of subscribers weekly.Scale flagship programs by aligning content strategy with growth, engagement, and revenue goals across affiliate, direct-sold, and programmatic channels.Partner with editorial, analytics, and product teams to test subject lines, optimize send cadence, and improve long-tail engagement.Provide training and insights to brand editors, turning analytics into actionable recommendations that drive both open rate and CTOR performance.
Education
Wayne State University
Bachelor of Fine Arts (B.F.A.)
Sarah Lawrence College
MFA
Skills
- Web Content
- Content Creation
- Newspapers
- Publishing
- Content Development
- Blogging
- Feature Articles
- Fact-Checking
- Online Journalism
- Editing
- Cms
- New Media
- Content Management
- Video
- Publications
- Headline Writing
- Production
- Digital Media
- Web Consultancy
- Creative Writing
- Storytelling
- Web Development
- SEO
- Breaking News
- Editorial
- Social Media
- Proofreading
- Journalism
- Writing
- Newspaper
- Content Strategy
- Stories
- News Writing
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