Tom Rosenfield

About Tom Rosenfield

I\'ve always been an idea guy. Making unique and conceptual communications not only wins shiny awards - it wins engaged customers. But now, with 25+ years of experience as art director, creative director, and senior marketing management, I also find that I\'m bullish on stocking my team with strong creative talent and solid client relationships. I\'ve worked for global brands and local start-ups. In every category from automotive to financial to apparel to technology. In big agencies and small. On the client side and as a partner in my own company. What I\'ve learned in the process is that I love working with smart, passionate people as much as I love creating the work itself. Strategic teams, creative teams, sales teams, development teams, product teams. I\'m most comfortable when I\'m helping lead projects with people who want to roll up their sleeves, explore and invent, honor what\'s beautiful and inspiring, find meaningful ways to communicate - and get results. I hate when marketing sounds like marketing. I love taking strategic risks. And I love when I can use data to make the work better.In my spare time, when I\'m not answering requests from my friends & family for restaurant recommendations, you can usually find me taking in the latest documentary or wrestling with the New York Times crossword puzzle.Specialties: creative direction, creative team management, conceptual development, messaging strategy, brand and tactical communications, art direction, product launch and product naming, business development, presentation strategy and design, typography, composition, and color.TV, print, interactive, outdoor, website, direct mail, demand gen, and viral. Awards: One Show, Communication Arts, Art Directors Club of NY, Athenas, Beldings

Experience

1. Creative Director

   Simpson Strong-Tie

   Apr 2016 — Present

   I lead the creative services team in the creation of marketing campaigns that include web, video, email, print, collateral, social, PR, packaging, catalogs, etc. We strategize, develop, produce, analyze and optimize work for all product lines in this enterprise that manufactures tools and products for the global building construction industry.

Education

• UCLA

  Bachelor's Degree, Economics

  1978 — 1982

• ArtCenter College of Design

  BFA, Advertising

  1982 — 1985

Skills

• Viral Marketing
• Interactive Marketing
• Graphic Design
• Online Advertising
• Adobe Creative Suite
• Corporate Branding
• Social Media Marketing
• Creative Problem Solving
• Creative Development
• Brand Development
• Advertising
• Television
• Digital Strategy
• Interactive Advertising
• Typography
• Marketing
• Direct Mail
• Guerrilla Marketing
• Art Direction
• Creative Direction
• Marketing Communications
• Illustrator
• Concept Development
• Outdoor Advertising
• Digital Media
• Digital Marketing
• Mobile Devices
• Photoshop
• Strategy
• Creative Strategy
• Integrated Marketing
• Indesign
• Email Marketing