Rosemary Abendroth
- Role
- Client Lead SVP at Digennaro Communications
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Client Lead SVP
Jan 2022 — Present · New York, NY, US
Serves as day-to-day account lead across a portfolio of creative and media agencies, content companies, and consultancies. Leads the strategic direction in creating a roadmap for success to take client profiles to the next level, helping to break through with media, drive attention and connections across their businesses and target audiences. Ignites impactful activations deploying an integrated mix of channels leveraging earned media, thought leadership, integrated campaigns, industry influencer connections, storytelling, and more. Maintains relationships with key marketing and industry trade reporters, landing successful placements in top-tier outlets, including Wall Street Journal, Insider, Sports Business Daily, Ad Age, Adweek, and DigiDay. Also Creates bespoke platforms for executives by working through story development and providing messaging and media training. Landing top tier placement for executives at top-tier events, placing bylines, and podcasts. Directs teams through setting communications goals, accounts administration, team allocation, tracking KPI, and generating ongoing reports.
Education
University of Nebraska-Lincoln
BS journalism, advertising, speech communications, human development
Indiana University Indianapolis
Continuing education in health and medicine
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