Rosemary Evans

About Rosemary Evans

I am a senior marketing and business development executive who transforms strategy into measurable growth. With more than 20 years leading marketing, brand, and revenue initiatives across attractions, entertainment, hospitality, and destination-based businesses, I’ve built, scaled, and energized brands that drive both guest loyalty and financial performance.My experience spans enterprise marketing leadership, multi-property operations, digital transformation, loyalty and CRM strategy, and large-scale openings. I bring a balance of creativity and commercial discipline, partnering closely with operations, finance, and executive teams to ensure marketing decisions deliver meaningful business outcomes. I thrive in environments where brand, guest experience, and revenue must work in complete alignment.I lead with a collaborative, data-driven mindset and a high-performance culture philosophy. Whether developing a multi-year brand roadmap, diagnosing business performance, launching a new attraction, or guiding organizational transformation, I focus on clarity, execution, and scalable systems that elevate both people and results.Career Impact Highlights• Led expansion across 17 new properties in North America contributing to organizational growth toward IPO readiness• Directed multimillion-dollar CAPEX initiatives, balancing creative vision with financial rigor to maximize ROI• Oversaw brand development and experiential programs with global IP including LEGO, SEA LIFE, and Madame Tussauds• Created new revenue models through strategic partnerships, space monetization, and innovative guest activations• Developed experiential programs such as Madame Tussauds “After Dark,” expanding audiences and extending operating hoursCore ExpertiseBrand Strategy • Enterprise Marketing Leadership • Guest Engagement & Loyalty • Business Development • P&L Ownership • Go-to-Market Strategy • CRM & Data Insights • CAPEX & OPEX Optimization • Experiential Marketing • Cross-Functional Leadership • Team Building & Culture

Experience

1. Marketing Director

   Mattel Adventure Park

   Mar 2024 — Present · Henderson, NV, US

   Strategic Planning:• Developing and executing an annual marketing plan aligned with our business objectives and growth targets to drive attendance and repeat visitation.• Collaborating with creative teams to bring marketing campaigns to life throughcaptivating storytelling.Brand Management:• Safeguarding and enhancing the park\'s brand identity, upholding, and evolving our brand identity, ensuring consistency across all marketing collateral and touchpoints.• Developing transformational marketing campaigns that are immersive extensions of the park\'s attractions.Marketing:• Overseeing digital marketing presence ensuring engaging content for our website, social media, and other digital platforms, including website management, SEO/SEM, email marketing, and social media.• Leveraging data analytics to optimize digital campaigns and user experiences.Advertising and Promotions:• Working in partnership with local marketing teams to direct advertising campaigns across various media channels.• Developing and implementing promotional strategies to drive attendance during peak and off-peak seasons.Public Relations and Media Relations:• Cultivating relationships with media outlets and influencers to secure impactful coverage.• Developing and distributing press releases and other materials to promote park events and initiatives.Partnerships and Sponsorships:• Identifying and cultivating strategic partnerships that amplify the reach and impact of Mattel Adventure Park.• Explore collaborations with influencers, brands, and cultural institutions to enhance our market presence.Budget Management:• Developing and managing the budget, ensuring cost-effective strategies and optimal ROI.Leadership and Team Development:• Leading and inspiring a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.• Hiring, training, and mentoring Senior Marketing Managers across the Epic Resort Destinations estate.

Education

• Kingston University

  Postgraduate Diploma, Business & Management Practice

• Fashion Institute of Technology

  Bachelor of Science (BS), Advertising, Marketing & Communications

Skills

• Product Development
• Leadership
• Marketing Communications
• Strategic Partnerships
• Trade Shows
• Direct Marketing
• Marketing
• Business Development
• Brand Management
• Digital Marketing
• Strategy
• E-Commerce
• Creative Direction
• Marketing Strategy
• Digital Media
• Sponsorship
• Management
• SEO
• Online Marketing
• Blogging
• Digital Strategy
• Advertising
• Brand Development
• Public Relations
• Market Planning
• Integrated Marketing
• Media Planning
• Social Media Marketing
• Sales
• Online Advertising
• Brand Awareness
• Email Marketing
• Entertainment