Rose Marten

About Rose Marten

Strategic marketing leader with 15+ years of experience driving brand growth, customer acquisition, and engagement through integrated, data-driven marketing strategies. Proven ability to translate business objectives into high-impact marketing initiatives that deliver measurable results across digital, retail, and experiential channels.Experienced leading cross-functional teams, managing multimillion-dollar marketing investments, and partnering with C-suite stakeholders, brand partners, and agency teams to execute complex marketing programs. Brings a unique perspective from both in-house and agency environments, enabling the ability to connect brand storytelling with performance marketing to accelerate growth and strengthen customer relationships

Experience

1. Senior Account Director

   Unreal Digital Group

   Nov 2025 — Present

   Lead integrated marketing strategy and execution for enterprise B2B clients, overseeing $2.5M+ in annual marketing investment across digital, content, paid media, social, and experiential channels- Serve as a trusted strategic advisor to senior client leadership, partnering with executive stakeholders to align marketing strategy with business objectives, growth priorities, and revenue opportunities- Direct a cross-functional marketing team including strategists, creatives, media specialists, and analysts to deliver complex multi-channel marketing programs that drive measurable business outcomes- Develop and lead integrated marketing strategies spanning brand, demand generation, and customer engagement, translating insights and performance data into optimized campaign plans.Present data-driven marketing performance insights to executive stakeholders, translating results into strategic recommendations and future growth opportunities- Responsible for the financial lifecycle of projects, including the actual and forward forecast of billing and team utilization. Ensuring projects stay on-budget and on-time and remain profitable for the agency- Collaborate with clients on annual marketing planning and roadmap development, aligning campaign strategies with broader brand, growth, and lifecycle marketing objectives- Mentor and develop a team of four direct reports (Senior Account Managers and Account Managers) and several indirect team members, fostering a high-performance team culture focused on strategic thinking, collaboration, and client success.

Education

• Ohio University

  Bachelor of Science in Journalism, Public Relations, Journalism

Skills

• Message Development
• Budget Management
• Public Relations
• Internal Communications
• Media Relations
• Publicity
• Social Networking
• Social Media Marketing
• Interpersonal Skills
• Twitter
• Time Management
• Team Management
• Marketing
• Consumer Insight
• Storytelling
• Event Planning
• Strategic Marketing
• Writing
• Marketing Strategy
• Integrated Marketing
• New Media
• Cision
• Editing
• Digital Storytelling
• Strategic Thinking
• Event Management
• Strategic Planning
• Communication
• Consumer Products
• Data Analysis
• Marketing Management
• Social Media
• Presentation Skills
• Press Releases
• Digital Media
• Marketing Communications
• Facebook
• Team Leadership
• Copywriting
• Content Marketing