Rosella Petraroli
Emea Market Development Leader - Clinical Next Generation Sequencing Division @Thermo Fisher Scientific
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WORK HISTORY
Emea Market Development Leader - Clinical Next Generation Sequencing Division @Thermo Fisher Scientific
Rome, IT
Leading a team of Market Development Managers to support revenue and growth goals for the Clinical Next Generation Sequencing division in Oncology, Hematology, Infectious Disease and Reproductive Health market. Development of metrics and KPI framework that enables informed business decision and support NPIs launch excellence. Passionate on enabling strong KOLs relationship to sustain a customer centric market knowledge and a product development roadmap that includes EMEA market needs
EDUCATION
University of California, Irvine Division of Continuing Education
Digital Marketing
SKILLS
ABOUT ROSELLA PETRAROLI
As the Market Development leader of EMEA Clinical Next Generation Sequencing division at Thermo Fisher Scientific, I lead the portfolio of the NGS clinical solutions in Oncology, Hemato-Oncology, Reproductive health and infectious disease for laboratories and healthcare providers across EMEA. With over 25 years of experience in clinical and life science businesses, I am passionate about working as one team with different functions driving demand and market adoption building and leveraging one company value proposition for clinical oncology and reproductive health customers. My personal mission is about creating an inclusive workplace culture where everyone can experience their fullest potential and the joy of teamwork. In the last 5 years I have transformed the Market development strategy and execution for the next generation sequencing business reorganizing the team from product focus to biomarker impact and patient outcome marketing driving every year double digit growth.I’m personally driven by continuous learning for both myself and my teams.Strengths: Grit, Developer, Positivity, Ideation, Adaptability
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