Rose Kilsdonk
Senior Digital Strategist & Mentor
- Role
- Director, Digital & Product Marketing at Capital Credit Union
- Location
- Appleton, WI, US
- LinkedIn followers
- 500 followers
About Rose Kilsdonk
Relationship builder. Expertise in Communications, Technology, CX, DX, EX, UX, Marketing, and Business Development. Specialize in B2B & B2C digital & traditional strategic planning to promote engagement, user acquisition, conversion, and retention. Curious learner and an avid listener who loves to build on past success and imagine new opportunities. Adept at working through vision setting, engaging others in the vision, and building actionable plans and roadmaps. Proven background in collaborating with shareholders, team members, and developers, defining, documenting, and iterating products, managing scope and budget, and delivering on deadline. Enjoy fostering strong teamwork, having fun, and celebrating milestones.Professional with experience pulling insights from analytics, incorporating fresh market trends, and optimizing Voice of Consumer feedback. Subscribe to the practice of incremental improvements and iterative development to attain business goals.SPECIALTIES INCLUDE:Curation & Optimization of Experiences | Website & Marketing Technology | Digital & Traditional Channel Strategies | Branding & Communications | New Business Development | Creative Direction | Event & Trade Show Management | HR & Student Recruitment | Project & Product Management | Research & Analytics | Team Development | P&L Management | Vendor & Community Relationships | Customer Service
Experience
Director, Digital & Product Marketing
Aug 2024 — Present · Green Bay, WI, US
Serve with heart. Model a human-centered approach to building excellent digital experiences. Maximize Capital’s vision of “inspiring financial well-being through access, care and collaboration.” Drive attraction, optimize onboarding and rock membership retention with products and services designed for today, and scaled for tomorrow.
Education
Concordia University-Wisconsin
Bachelor of Arts (BA), Business Administration
University of Denver
Master of Professional Studies (MPS), Communications, New Media & Internet Marketing
2021
Fox Valley Technical College
Associate Degree, Printing & Publishing
Skills
- Writing
- Software Development
- Publishing
- Process Simulation
- Promotions
- Leadership
- Copywriting
- Public Speaking
- Customer Engagement
- Crm
- Management
- Team Building
- SEO
- User Scenarios
- Crm Integration
- Public Relations
- Internal Communications
- Social Media Marketing
- Goal-Driven Leader
- Customer Satisfaction
- New Business Development
- Advertising
- Website Development
- Event Management
- Social Media
- Marketing Technology
- Interdepartmental Relations
- Marketing Communications
- Design Thinking
- Marketing
- Crm Implementation
- Customer Journey Mapping
- Online Marketing
- Process Development
- Strategic Planning
- Content Management
- Project Management
- Marketing Strategy
- Business Process Development
- Trade Shows
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