Rose Hernandez
Integrated Data-based Marketing & Social Media
- Role
- Co-founder, VP Marketing at Busyseed
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Rose Hernandez
INTERNATIONAL CUSTOMER LOYALTY LEADERMultiple award winning, passionate, and leading edge diversity marketing executive who drives innovation to inspire teams to identify new opportunities to serve customers. Known as a creative, visionary leader who builds loyal relationships to create extraordinary value under numerous constraints and short time frames. A results oriented business developer with over 20 years experience in Fortune 500 companies and proven ability to acquire new markets and expand existing business. A persuasive communicator focused on strategic planning and management of integrated marketing strategies who has created and managed marketing databases and loyalty programs in 40 countries in Latin America and the Caribbean. A trans-cultural individual who is comfortable with people and settings around the world and who has identified and negotiated strategic pan-regional alliances and opportunities. Expertise includes:• Multi-cultural & Multi-lingual Marketing• Hispanic Consumer Marketing Strategy • Database Development• Strategic Planning and Implementation• Acquisition, Retention and Loyalty Program• Product Development and Management • Customer Service Management & Training• Management of Cross-functional Teams & Direct Reports• Fluent – English & SpanishSpecialties: Customer Relationship Management (CRM); Database development and strategy; Alliance Partner Management, Hispanic and Caribbean Diasporas, Latin America marketing expertise, new product development.
Experience
Co-founder, VP Marketing
Mar 2016 — Present · Warwick, RI, US
BusySeed is a Social Media Marketing company focused on helping small businesses compete in the online world. With over 50 clients throughout the USA and international community.
Education
Mount Holyoke College
BA, Spanish Language and Literature
1974 — 1978
John Jay High School
HS
1972 — 1974
Skills
- Management
- Customer Retention
- Business Development
- Digital Marketing
- Relationship Marketing
- Strategic Planning
- Budgets
- Lead Generation
- Customer Acquisition
- P&L Management
- Marketing Research
- Brand Loyalty
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Multi-Channel Marketing
- Integrated Marketing
- Strategic Partnerships
- Leadership
- Project Management
- Product Marketing
- Segmentation
- Crm
- Customer Insight
- Training
- Project Planning
- Market Planning
- B2b
- Marketing Communications
- Direct Marketing
- Product Management
- Online Marketing
- Product Development
- Analysis
- B2b Marketing
- Negotiation
- Marketing Management
- Market Analysis
- Email Marketing
- Online Advertising
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