Rose Gear
Digital Marketer | Project Manager | Data-Driven Leader
- Role
- Digital Marketing and Communications Manager at Bellevue College
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Rose Gear
In whatever professional role I occupy, I strive to create structures and systems that…
Experience
Digital Marketing and Communications Manager
Jun 2024 — Present
Lead the planning and optimization of digital advertising campaigns on email, display, search and paid social channels in partnership with marketing and academic program staff, focusing on college, brand, and priority programs • Build landing pages in WordPress; test and optimize landing pages for SEO, engagement and conversion KPIs; evaluate landing page content continuously using Microsoft Clarity and Google Analytics • Design and send emails to 32k+ contacts optimizing for deliverability, accessibility and engagement; set audience segmentation strategy and created targeted send lists using Salesforce CRM • Strategically map customer funnels for prospective students, integrating data from digital ads, organic search, and website inquiries to inform targeted communication strategies • Develop and analyze custom reports in Salesforce CRM and Google Analytics to uncover customer and user behavior insights, driving data-informed refinements • Establish and enforce quality control standards for all campaign elements, including landing page criteria, email follow-ups, and data integration using Salesforce CRM and Form Assembly. • Direct the end-to-end process for building and managing email drip campaigns, digital ads, and landing pages, from content development to launch and performance analysis • Analyze campaign effectiveness, creating detailed Salesforce dashboards, monthly performance reports and ROI summaries to guide strategic decision-making and continually optimize performance
Education
University of Wisconsin-Madison
Bachelor of Arts (B.A.)
University of Wisconsin-Madison
Master of Business Administration (MBA)
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