Rose Clark-Palacios
Director of Shopper Marketing at Driscoll\'s
- Role
- Director of Shopper Marketing & Merchandising at Driscoll's
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Rose Clark-Palacios
My belief in transparent communication and failing forward has helped me identify areas of improvement and influence new processes to increase both retail and category sales while developing customer relationships. The ever evolving retail landscape, conceptualizing in store execution strategies with customers, improving internal processes, and building relationships are what fuel my passion for the consumer goods industry. With a strong passion for innovation and results, I’m always eager to explore new opportunities to lead strategic initiatives that drive category growth and foster stronger customer relationships.
Experience
Director of Shopper Marketing & Merchandising
Oct 2023 — Present · Washington, DC, US
Still here and excited about new opportunities to drive category growth through unified commerce strategies. Most recently, I doubled ROAS to 10.6x and increased household penetration by 8.2% through diversifying partnerships and optimizing investments across Retailer Media Networks (RMN) and third-party media sellers.One of my proudest achievements was launching a KPI-driven in-store merchandising program across 500+ stores with a multi-division national account and regional retailer. This initiative not only drove sales but also set a new standard for in-store execution and customer experience.
Education
University of Maryland - Robert H. Smith School of Business
Master of Business Administration - MBA
University of La Verne
Bachelor of Science, Organizational Management
Skills
- Marketing Strategy
- International Development
- Direct Sales
- Merchandising
- Retail
- Powerpoint
- Event Planning
- Microsoft Office, Spectra, Produce Pro, Profits
- Recruiting
- Market Planning
- Customer Satisfaction
- Training
- New Business Development
- Account Management
- Analysis
- Sales Operations
- Program Management
- Customer Service
- Networking
- Sales Management
- Pricing
- Microsoft Office
- Sales
- Strategic Planning
- Supply Chain
- Leadership Development
- Public Speaking
- Management
- Team Building
- Inventory Management
- Coaching
- Budgets
- Community Outreach
- Marketing
- Project Management
- Time Management
- Leadership
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