Rose Becerra

About Rose Becerra

I’m a digital product and experience leader with a decade of building platforms that actually work — for customers, for teams, and for business outcomes.My background spans global retail, B2B platforms, and luxury travel — with a focus on turning complex problems into intuitive, measurable solutions. I specialize in driving growth and conversion through thoughtful UX, content strategy, and cross-functional collaboration.Whether I’m designing a guest journey, optimizing internal tools, or rolling out a high-stakes initiative, I bring a sharp eye for systems, a deep respect for users, and a bias toward clear, sustainable outcomes.What I’m best at: • Growth-oriented product development • Conversion strategy and user flows • Retail and B2B platform design • Customer experience and content systems • Cross-team facilitation and leadershipI build with clarity. I ship with care. And I lead with the belief that good products make people’s lives just a little easier — or a lot more joyful.

Experience

1. Product Lead

   Vaco by Highspring

   Aug 2025 — Present

   Manage mobile and app experience for client digital transformation in the travel industry.

Education

• Western Washington University

  BA, Spanish

  2005 — 2007

• Olympic College

  AA, General Study

  2002 — 2004

• University of Washington Bothell

  MBA, Leadership

  2011 — 2013

Skills

• Project Management
• Problem Solving
• Operations Management
• Leadership
• Strategic Planning
• Requirements Gathering
• Research
• Performance Measurement
• Language Learning
• Customer Experience
• Strategy
• Product Management
• Project Planning
• Critical Thinking
• Process Improvement
• Business Process Improvement
• Cross-Functional Team Leadership
• Program Management
• Market Research
• Consulting
• Change Management
• Training