Rose Rau

About Rose Rau

I build go-to-market systems that turn strategy into pipeline. As a B2B marketing leader,…

Experience

1. Team Lead, Global Integrated Marketing Manager

   Hyland

   Aug 2022 — Present

   Leads a team of Integrated Marketing Managers in developing and executing end-to-end integrated multi-channel demand generation campaigns aimed at driving pipeline and revenue through net new logo acquisition and cross-sell/upsell campaigns to existing customers. These campaigns are persona-based and targeted to Hyland\'s ideal customer profile (ICP), designed to guide an audience with specific needs through their buying and customer journeys from Awareness, Consideration, Decision, and Purchase stages. Aligning with various teams, including sales-facing counterparts, product marketing, and solution marketing, I ensure an integrated campaign strategies are informed with customer segmentation, customer needs, buying behaviors, and key value proposition details. Collaborating with cross-functional teams such as product marketing, creative, and content marketing we identify and leverage messaging, and content that align with each stage of the buyer’s journey. Additionally, I work closely with subject matter experts in SEO/SEM, web development, and paid media to conceptualize and execute full-funnel integrated marketing campaigns, ensuring that the accompanying journey flows are optimized for maximum impact. Campaign effectiveness is measured post-launch by conducting A/B testing across all paid media channels to identify trends, insights, and recommendations for optimizations.

Education

• Kent State University

  Bachelor of Science - BS, Advertising