Rose Garcia
Senior Manager, Strategic Events @Okta
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WORK HISTORY
Senior Manager, Strategic Events @Okta
EDUCATION
The University of Arizona, Eller College of Management
Bachelor of Science - Business Administration - Marketing
SKILLS
ABOUT ROSE GARCIA
Strong project management skills leading complex event portfolios with multiple executive stakeholders and layers of logistical complexity- Adept at analyzing attendee behaviors, metrics, and data to guide strategic business decisions- Proficient at evaluating and implementing processes, documents, and presentations that drive efficiencies and improve team performance- Builds and implements a comprehensive and integrated event strategy across a global marketing program in collaboration with market development, product marketing teams, and sales to deliver on objectives- Proficient in leading, managing and implementing key industry events – live and digital – inclusive of logistics, coordination with speakers, budgeting, sales enablement and promotion plans and tactics (web, email, social) before, during and after the event.
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