Rose Cashner
Senior Marketing Leader combining B2C discipline with nonprofit purpose, leading data‑driven marketing and product strategies that expand reach and fuel sustainable growth.
- Role
- Head of Sustainer Activation, Retention and Donor Journey, Direct Response at USO
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Rose Cashner
Strategic marketing leader with a strong record of designing, optimizing, and scaling integrated programs across traditional and digital channels. Known for transforming data and insights into high impact strategies that improve ROI and accelerate growth. Collaborative, inclusive leader who builds and develops high performing teams. Results Oriented * Data Insights Driven * Entrepreneurial * Creative Problem Solver * Curious Mindset
Experience
Head of Sustainer Activation, Retention and Donor Journey, Direct Response
May 2025 — Present
Lead a $13M sustainer program using integrated, multi channel strategies across DRTV, Face to Face, Direct Mail, Digital, and Tele fundraising. Responsible for acquisition, conversion, retention, and recapture strategies that grow high value sustaining donors and improve long term revenue performance. • Increased sustainer revenue 27% YoY through channel optimization and targeted program improvements • Improved average gift by 61% by identifying efficiency gains in vendor relationships & payment frequency plans • Led quarterly CEO/SLT reviews on sustainer investment; developed cost benefit analysis to guide budget decisions• Developed a fully integrated cross channel contact strategy (email, SMS, mail, stewardship) to strengthen donor engagement and retention• Led two Sustainer Strategy Summits evaluating financials, KPIs, growth opportunities, onboarding and donor journey mapping; delivered a prioritized roadmap of quick wins, strategic bets and low-effort enhancements
Education
Eastern Illinois University
B.S., Marketing and Finance
Illinois State University
Master of Business Administration (MBA)
Skills
- Lead Generation
- Customer Acquisition
- Marketing
- Product Management
- Management
- Strategic Creative Development
- Direct Marketing
- Marketing Communications
- Market Research
- Strategic Partnerships
- Telecommunications
- Contract Negotiation
- Product Lifecycle Management
- Segmentation
- Analytics
- Advertising
- P&L Responsibility
- Integrated Marketing
- Sales
- Strategy
- Insurance
- Property & Casualty Insurance
- Brand Management
- Cross-Functional Team Leadership
- Leadership
- Marketing Strategy
- Strategic Planning
- P&L Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.