Rosa B. Roy
Global and Multicultural Brand Builder
- Role
- Founder & Brand Director at The Pooping Log
- Location
- Naperville, IL, US
- LinkedIn followers
- 500 followers
About Rosa B. Roy
I’m a senior brand and marketing leader with 15+ years of experience driving growth for global and national brands across B2B and B2C, including CPG, tech, telecomms, healthcare, beauty, and lifestyle. With a foundation in world-class agencies like BBDO, Proximity, and PACO Collective, I specialize in building integrated strategies that turn brand purpose into action — across traditional, digital, e-commerce, and social platforms.I bring a strategic mindset and hands-on approach, managing multi-million-dollar campaigns, leading cross-functional teams, and delivering measurable impact. Passionate about inclusive marketing and cultural relevance, I’m bilingual in Spanish and Catalan and bring a global perspective that fuels innovation and connection.Currently seeking new opportunities to lead brand transformation, elevate consumer engagement, and unlock growth for purpose-driven organizations.Expertise: Brand Strategy | Integrated Campaigns | Digital & Social Marketing | Content Strategy | Project Leadership | Global & Multicultural Marketing | Inclusive Storytelling | CPG, Healthcare, Beauty, Lifestyle
Experience
Founder & Brand Director
Nov 2016 — Present · Naperville, IL, US
Led marketing and operations driving 15-20% YOY growth.
Education
La Salle BCN
Social Media Branding & Strategy, Marketing
2012 — 2013
Universitat Ramon Llull
Marketing Communications Strategy & Planning, Marketing
2006 — 2007
Universitat de Vic – Universitat Central de Catalunya
Advertising & Public Relations, Marketing
2001 — 2006
Nicholls State University
Marketing & Mass Communications, Marketing/Marketing Management, General
2004 — 2005
Skills
- Team Building
- Interactive Advertising
- International Coordination
- Problem Solving
- Strategy
- Social Media Marketing
- Training
- Account Management
- Team Leadership
- Digital Communication Strategy
- Online Marketing
- Advertising
- Fast Learner
- Corporate Communications
- Social Media
- Brand Management
- Marketing Strategy
- Teamwork
- Team Management
- Project Management
- Online Advertising
- Marketing Digital
- Coordination
- Teaching
- Social Skills
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