Rosario del Castillo
Manager, Design Operations @Nestlé
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WORK HISTORY
Manager, Design Operations @Nestlé
As Manager of Design Operations for the Global Culinary Kitchen, Frozen Meals, and Pizza & Snacks Division, I oversee the full creative lifecycle within the Demand Generation Center, ensuring brand consistency and operational excellence from concept through execution. I am responsible for a dedicated team that supports cross-functional partners across Marketing, Creative, Product Development, Legal, Regulatory, Quality, Procurement, Finance and external agencies—ensuring seamless collaboration and execution across the full creative lifecycle. I lead and mentor a team to deliver with excellence, consistency, and innovation, while fostering a culture of accountability, growth, and agility. I foster a high-performing culture rooted in clear goals, continuous feedback, and professional development. Reporting to the Senior Manager of Design Operations, I serve as a strategic partner and operational leader, driving scalable solutions that bring our brands to life across both physical and digital shelves. My leadership extends beyond project execution—I also serve as a strategic driver of design infrastructure, promoting innovation and accountability across every initiative. In my daily role, I lead initiatives such as brand redesigns, new product launches, POS materials, packaging design, CGI, and photography art direction. I manage upstream innovation, guiding packaging and label development from brief to production. I also oversee the printing process in partnership with our Prepress agency and print vendors—reviewing and approving color proofs and attending press checks to ensure print quality and brand consistency. I work closely with Marketing to build and optimize our annual Design Operations budget, applying agile principles to identify efficiencies without compromising quality. By blending creativity with operational rigor, I help shape how our brands show up across the country—and how we get there smarter and stronger.
EDUCATION
University of Phoenix
Master of Business Administration - MBA, Business Administration and Management, General
University of Phoenix
Bachelor of Science - BS, Business Administration
SKILLS
ABOUT ROSARIO DEL CASTILLO
Creative Operations & Project Management Leader with 10+ years of experience in the consumer-packaged goods industry, specializing in Hispanic brands and markets. Proven expertise in process design, continuous improvement, and managing creative initiatives across Packaging, Point of Sale, In-Store Merchandising, and digital channels + Print Production process. Skilled in overseeing the lifecycle of products imported into the U.S, ensuring compliance, efficiency, and brand consistency. Recognized for achieving $7MM+ in cost savings and consistently earning top-tier performance ratings in process management across four consecutive external audits. Valued for a solutions-driven approach, strong organizational abilities, and a passion for optimizing operations. A curious and dedicated learner committed to driving innovation and delivering results.
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