Maria Jasminoy

Cx Strategist @FedEx

Plano, TX, US

Lead and innovate in cross-functional workshops, collaborating closely with various teams to identify and address customer pain points, enhancing both in-store and digital experiences through an omnichannel strategy- Spearhead comprehensive UX ad hoc research initiatives, encompassing both generative and evaluative methodologies through in-store intercepts, detailed customer interviews, and surveys, yielding deep insights that inform and enrich omnichannel strategies- Utilize digital tools like UserTesting.com for in-depth analysis of customer expectations and desires, actively shaping digital user experience strategies and contributing to data-driven decisions- Collaborate across departments to craft and implement learning plans, competitive analyses, and user interviews, leveraging these collaborations to enhance both digital and in-store customer experiences- Participate in User Acceptance Testing (UAT) for new systems and features, ensuring that final products align with user needs and business objectives, thereby covering all facets of the UX/CX process- Prepare and present insightful reports with actionable recommendations, transforming user research into innovative strategies for continuous business improvement- Actively contribute to and drive enhancements in the Voice of Customer (VoC) program using Forsta, employing a blend of quantitative and qualitative research methods to analyze customer survey feedback and implement data-driven improvements

Western Governors University

Master of Business Administration (MBA), Business Administration and Management, General

Texas Chiropractic College

Doctorate Degree, Chiropractic

Texas Chiropractic College

Bachelor of Science, Human Biology