Rosaria Martello

About Rosaria Martello

I’m an award-winning experiential marketing and events director with 15+ years of global experience (Europe, Asia, US) creating unforgettable brand activations and high-profile partnerships for the world’s most influential luxury houses — including CHANEL, Kering (Gucci, Saint Laurent, Bottega Veneta, Chloé), LVMH, and Max Mara.My expertise lies in translating a brand’s vision into immersive, measurable experiences that captivate VIP clients, strengthen brand loyalty, and drive revenue growth. I design and execute corporate events, product launches, and high-touch activations that seamlessly integrate storytelling, cutting-edge technology, and sustainability — ensuring every detail reinforces brand heritage while inspiring future innovation.CORE COMPETENCIESLuxury Brand Activations • Experiential Marketing Strategy • Global Event Management • VIP & HNW Client Engagement • Corporate Event Production • Sponsorship Development • Stakeholder Management • Brand Partnerships • Event ROI & KPI Measurement • Budget Management ($50K–$2M) • Vendor Negotiation • Contract Management • Sustainability in Events • Product Launch Strategy • Omnichannel Marketing Integration • CRM & Clienteling • Cross-Functional Team Leadership • Adobe Creative Suite • Project Management Tools (Monday.com, Airtable, MS Office, Figma)

Experience

1. Global Open Innovation New Concepts and Experiences

   CHANEL

   Sep 2022 — Present · New York, NY, US

   Spearheading the inaugural CHANEL Leadership Innovation Festival in London (Nov. 2023) a global event for the top 400 executives, fostering cross-market collaboration and driving thought leadership in luxury innovation.Directed development and project management for all stakeholders, including venue managers, catering, procurement, production partners, and overseas collaborators, ensuring seamless execution of a complex, multi-market event.Curated and introduced a unique startup portfolio to executive leadership, providing innovative concepts and strategic insights that influenced global business initiatives.Oversaw U.S. fashion activations, including high-profile events such as the BAAND event at Lincoln Center, ensuring brand consistency, operational excellence, and luxury standards.Managed strategic partnerships, sponsorships, and vendor negotiations, aligning global stakeholders to deliver impactful experiential activations.Led cross-functional teams and coordinated with internal and external partners to deliver high-quality, innovative programs that strengthened client engagement and brand visibility.Applied experiential marketing, event strategy, and luxury brand management expertise to drive measurable ROI and elevated global brand presence.

Education

• Università degli Studi di Firenze

  Bachelor's degree, Marketing/Graphic Design

• Fashion Institute of Technology

  Master of Arts - MA, Fashion Marketing

  2010 — 2010

• Esdemga

  Associate of Arts and Sciences - AAS, Graphic Design

• Liceo Scientifico Statale "Leonardo da Vinci" - Maglie

  High School Diploma, Technical and Scientific Communication