Rosanna Kandel

Global VP of Product and Ux @Boardriders

San Diego, CA, US

Boardriders\' portfolio of brands includes Billabong, RVCA, Element, Quiksilver, Roxy and DC Shoes. Leads product management and UX/UI team for the company\'s ecommerce tech stack. This includes 130 international websites across six iconic brands and two multibrand retailers in APAC. Creates and executes the IT roadmap which includes approximately 70 major strategic initiatives a year covering most categories of the ecommerce business: platform infrastructure, responsive design, merchandising, omnichannel, checkout, payments, CRM, loyalty, SEO, personalization, photo studio, customer service, compliance, and content management. Manages enterprise grade 3P marketing tech stack and budget - from vendor selection, to integration, to service maximization. Builds and maintains strong relationships with IT, marketing, analytics, and brand teams. Continuously seeks innovative ways to delight the customer, drive sales, reduce costs, and mitigate risks.

UC San Diego

BA