Rosanna Kandel
- Role
- Global VP of Product and Ux at Boardriders
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
Experience
Global VP of Product and Ux
Jul 2018 — Present · San Diego, CA, US
Boardriders\' portfolio of brands includes Billabong, RVCA, Element, Quiksilver, Roxy and DC Shoes. Leads product management and UX/UI team for the company\'s ecommerce tech stack. This includes 130 international websites across six iconic brands and two multibrand retailers in APAC. Creates and executes the IT roadmap which includes approximately 70 major strategic initiatives a year covering most categories of the ecommerce business: platform infrastructure, responsive design, merchandising, omnichannel, checkout, payments, CRM, loyalty, SEO, personalization, photo studio, customer service, compliance, and content management. Manages enterprise grade 3P marketing tech stack and budget - from vendor selection, to integration, to service maximization. Builds and maintains strong relationships with IT, marketing, analytics, and brand teams. Continuously seeks innovative ways to delight the customer, drive sales, reduce costs, and mitigate risks.
Education
UC San Diego
BA
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.