Rosa Mitchell

WORK HISTORY

EDUCATION

SKILLS

ABOUT ROSA MITCHELL

I am a multi-award-winning marketing professional, with a strong Digital PR and SEO background, currently responsible for the growth and development of the connective3 Manchester office. Analytically minded with a creative flair, I previously created, managed, and delivered PR and content campaigns that exceed my clients’ targets, while managing a team of PR professionals. Thanks to my journalism degree and on-the-job experience, I have a keen understanding of the media landscape and know how to position my clients as insightful experts in their arena. When combined with my strong SEO knowledge, these skills helped me lead my team to success on a variety of different projects, from stand-alone campaigns to build interest around an event or product, to long-term partnerships where we have ensured the media and public maintain a continued interest in our client, while their website remains in front of their target audience.My successful campaigns span many different industries, and I have worked with several high-profile clients, including Ann Summers, Manchester Metropolitan University, Nike, Love Energy Saving, 118 118 Money, Berg Solicitors, as well as international clients such as Stena Line and F1. I have also won a number of industry awards for my campaigns including Northern Digital Award for best low budget campaign, CIPR Gold Award for best use of content, and The Drum Content Award for best content campaign. I have also won highly commended for the MPAs Rising Star Award 2022, and Digital Leader of the Year in the Manchester City Awards 2022. Due to my progression through digital marketing agencies, I have also had the opportunity to extend my skills and understanding into areas like PPC, Paid Social Media, Display Marketing and CRO. This has helped me understand all aspects of multi-channel marketing and how each channel can be used to reach your business goals.My financial background has allowed me to develop an analytical understanding of data-driven marketing, and this combined with my love of creativity and proven commercial awareness, has helped me develop the ability to identify key opportunities for all my clients.