Rosie Leuby

Email Marketing Specialist @M/I Homes, Inc.

Columbus, OH, US
EMAILS
r•••••@mihomes.com
MOBILE NUMBERS
+16•••••••74

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WORK HISTORY

Feb 2025 — Present

Email Marketing Specialist @M/I Homes, Inc.

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US

Lead email marketing strategy and execution for 17 divisions, driving engagement, lead generation, and measurable results through CRM optimization and data-driven insights.• Develop and optimize campaigns, ensuring brand consistency and audience engagement.• Create guides, templates, and tools to support strategic planning and campaign execution.• Collaborate with division marketing teams to align strategies, workflows, and best practices.• Track and analyze performance metrics (open rate, CTR, conversions) to deliver actionable insights.• Co-lead the Marketing Culture Club, building team connectivity and inclusion through events and recognition.

EDUCATION

N/A

Miami University

Bachelor of Arts - BA, Strategic Communications & Professional Writing; Minor in Management

SKILLS

Retail SalesProfessional WritingMicrosoft OfficeSocial MediaManagementInventory ManagementTeamworkVisual MerchandisingFacebookTime ManagementCustomer SatisfactionStrategic CommunicationsEvent PlanningSocial Media MarketingMarketingCustomer ServiceCash RegisterData EntryProblem SolvingPhone EtiquetteResearchCommunicationStore Management

ABOUT ROSIE LEUBY

Email Marketing Specialist @ M/I Homes, Inc. | Operations, Marketing, & Events Expert

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