Rosie Leuby
Email Marketing Specialist @ M/I Homes, Inc. | Operations, Marketing, & Events Expert
- Role
- Email Marketing Specialist at M/I Homes, Inc.
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
Experience
Email Marketing Specialist
Feb 2025 — Present · US
Lead email marketing strategy and execution for 17 divisions, driving engagement, lead generation, and measurable results through CRM optimization and data-driven insights.• Develop and optimize campaigns, ensuring brand consistency and audience engagement.• Create guides, templates, and tools to support strategic planning and campaign execution.• Collaborate with division marketing teams to align strategies, workflows, and best practices.• Track and analyze performance metrics (open rate, CTR, conversions) to deliver actionable insights.• Co-lead the Marketing Culture Club, building team connectivity and inclusion through events and recognition.
Education
Miami University
Bachelor of Arts - BA, Strategic Communications & Professional Writing; Minor in Management
Skills
- Retail Sales
- Professional Writing
- Microsoft Office
- Social Media
- Management
- Inventory Management
- Teamwork
- Visual Merchandising
- Time Management
- Customer Satisfaction
- Strategic Communications
- Event Planning
- Social Media Marketing
- Marketing
- Customer Service
- Cash Register
- Data Entry
- Problem Solving
- Phone Etiquette
- Research
- Communication
- Store Management
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