Rosalyn Russell

About Rosalyn Russell

As the Director of Global Corporate Communications at Continuum Global Solutions, Rosalyn…

Experience

1. Director, Global Corporate Communications

   Continuum Global Solutions

   Dec 2021 — Present

   Key Responsibilities: • Lead global rebranding effort including strategy, design and execution. • Unite global content creators for unified, branded approach for marketing and communications. • Lead writing, editing, and branding to ensure consistency in messaging throughout the organization. • Create content for key documents, presentations, and talking points and ensure they are delivered through appropriate channels. • Promote, maintain, and defend corporate reputation; build proactive strategies and execute rapid response to time sensitive messaging. • Ensure messaging is consistent with company mission, vision, and values. • Lead & inspire global communications to help drive employee performance and contribution to the business goals. • Own internal employee communication portal and its layout, look, feel, and content (Sharepoint) and contribute to website and social media. • Collaborate with HR and Operations teams to make timely announcements, maintain updated policy information, drive peer to peer recognition, support employee engagement, and feature company news and information. Support the specific needs of each global region and various lines of business (EMEA, APAC, & LATAM). • Host CEO’s Town Hall and other meetings (in person and online). • Create an annual communications calendar, identify key events and holidays, and develop an effective planning timeframe for each (i.e. Customer Service Week, Veteran’s Day, open enrollment, etc.). Develop corresponding calendar for social media campaigns and initiatives to ensure constant interaction and engagement of employees. • Work with sales leadership and team on messaging and branding in support of sales goals. • Create internal communication programs that promote the organization and its services through various means including blogs and social media, websites, collateral, logos, or other promotional products. • Develop and execute global employer brand and social campaigns.